Preemie Awareness Month: 5 Ways to Support NICU Families

Every September, we recognize NICU Awareness Month—a time to raise awareness for the 1 in 10 babies born prematurely and to show love and support for the families navigating the NICU journey. If you have a friend or loved one with a preemie, you might wonder: How can I really help? Here are some meaningful ways to make a difference.

1. Offer Practical Help (Because the Little Things Matter)

NICU parents often feel torn between spending time with their baby and handling everyday responsibilities. Simple acts can lift a huge weight off their shoulders:

• Bring Meals – Home-cooked dishes or meal delivery gift cards can save time and stress.

• Run Errands – Offer to pick up groceries, diapers, or laundry.

• Pet or Sibling Care – Taking care of siblings or furry family members gives parents peace of mind.

Tip: Don’t just say, “Let me know if you need anything.” Instead, offer something specific like, “I’m heading to the store today—what can I grab for you?”

2. Give Comfort Items for Baby

Preemies often need specialized clothing and soft, gentle fabrics for their sensitive skin. Standard newborn clothes can be too big or restrictive in a NICU setting.

That’s why Feltman Brothers preemie collection is designed with love, comfort, and function in mind. These heirloom-quality pieces are:

• NICU-Friendly: Easy-access snaps for medical wires and monitors.

• Gentle on Skin: Ultra-soft, breathable cotton.

• Picture-Perfect: Ideal for first photos and coming-home outfits.

A thoughtful gift like a preemie gown or knit set is both practical and heartwarming.

3. Offer Emotional Support

Sometimes, the best gift is simply being there:

• Listen Without Judgment – NICU parents may feel a mix of joy, fear, and exhaustion. Let them share without offering unsolicited advice.

• Celebrate Small Wins – A text saying, “Yay for one more ounce gained!” can mean the world.

• Check In Regularly – Even if they can’t always respond, they’ll appreciate your consistent care.

4. Donate to NICU Programs

Many hospitals run programs that supply essentials for preemie families. Donating items like tiny clothes, blankets, and care packages—or contributing financially—helps more families feel supported during their NICU stay.

5. Respect Their Boundaries

NICU life is overwhelming. Some parents want visitors; others need privacy. Always ask before stopping by and follow hospital guidelines. Respect their pace—they’ll appreciate your understanding more than anything.

Final Thought

NICU Awareness Month reminds us that every small act of kindness makes a big impact. Whether you’re sending a thoughtful gift like a Feltman Brothers preemie outfit, preparing a warm meal, or simply sending a caring message, you’re helping NICU parents feel less alone on their journey.